Danny Jackson, Partner & CEO
Danny’s history as a woodworker and entrepreneur (as detailed in our story below) is one small evidence of his sense of commitment. He has been married to Suzanne for over 25 years and believes his life mission is best in four words: Make God look good. When he’s not pondering the next LimbCraft leg or racing to the next meeting, Danny enjoys bowhunting, ﬁshing, traveling and spending time on mission work teams. He has worked on multiple teams in Russia, doing construction for churches, building beds for orphanages and equipping a wood shop for a teen orphan ministry. Danny has also served with work teams traveling to a Christian Camp ministry in Spain called L’Arcada, the namesake for one of our most popular furniture legs. Wood Cubicles is proud to support the two missionary families who founded L’Arcada with a portion of the proceeds from every L’Arcada leg we sell.
Mike Mortenson, Chief Operations Officer
Mike retired from the Navy in 2012 after over 20 years working in Special Operations and Intelligence. After retiring Mike worked as a consultant in the federal sector for Deloitte for almost 6 years specializing in management consulting, operations, business process design, strategic communications, change management, knowledge management, planning, and supply chain. Mike lives happily with his wife Laura and has 6 boys, the oldest being 21 and the youngest just born a year ago.
Chris Christian, V.P. Business Development
Oﬃce furniture is in Chris’ blood. His career began as a teenager at a Steelcase dealership in 1978. Given this early start in the industry, he has hands-on experience with almost every position in a dealership. He got his feet wet as an installer and later moved on to project management. From there — sales, sales management, and sales training prepared him to become president and owner of his own dealership. He had the privilege to work for several great organizations and manufacturers throughout the years. In 2006 he opened the doors to Amarillo Business Concepts, where his mission was to give his customers the best experience possible. He believed then that customers should be treated like family, and that still holds true today. He takes great pride in getting to know each one, ﬁnding the right ﬁt for every situation. Customer care is where he started and where his heart remains today.
Lucas Ferrell, Principal Designer
WOOD CUBICLES is a state-of-the-art corporate furniture resource for companies wishing to bring a warm and comforting environment to their employees.
The Wood Cubicles story began in October, 1998, when CEO Danny Jackson chose Vine & Branches Fine Woodworks as the oﬃcial business name for his new venture into professional woodworking. He had acquired an a affinity for sharp tools, even before he was too young to have one…yes, there’s a story there and it has something to do with his ﬁrst pocket knife. And the next door neighbor’s freshly tar-papered boat shed. To the great embarrassment of his father, Danny & his only slightly older brother tried out their new pocket knives on Mr. Robert’s shed. It turns out that even the smallest pocket knife can very quickly and eﬃciently cut intricate shapes when plunged into tar paper that’s tightly stretched around a wooden frame. Who knew?
Over the twenty plus years since hanging the ﬁrst Vine & Branches sign, Danny’s love for the craft has only grown stronger. The woodworking projects over those years have ranged from the simplest bookcase to kitchen cabinets and oﬃce built-ins, to his personal masterpiece: the steam-bent SleighRocker rocking chair, which he built for a juried design show in Jackson Hole, Wyoming. Some years later, an idea for mass-producing the SleighRocker came to him, an idea which he researched, prototyped, and perfected — and he ultimately earned a US Patent for the manufacturing technology. Soon thereafter, an investor joined him to begin putting the technology to work in manufacturing SleighRockers. The new company was formed as Mono-Parts Technology LLC, still doing business as Vine & Branches Fine Woodworks, as well as The SleighRocker Co. Almost as quickly as the production jigs were built and the the ﬁrst runs of chairs were completed, the work came to a sudden stop when a 4-alarm ﬁre consumed the plant in late 2017. Another thing that had been quietly taking place in the few months prior to the ﬁre was fulﬁllment of an order for a ﬁrst-of-its-kind wood cubicle arrangement. In the aftermath of the ﬁre, the decision was made to employ the patented manufacturing technology into new and vibrant corporate furniture designs, including wood cubicles. Since then, the Wood Cubicles brand and its exclusive LimbCraft™ brand of interchangeable legs have taken shape as the line of furniture you see now.
So what happened to the SleighRocker? Since all focus was turned to manufacturing furniture for the corporate environment and all the production ﬁxtures for the SleighRocker were destroyed in the ﬁre, SleighRockers are now manufactured in a limited run, only once per year. If you are interested learning more or ordering one of your own, you can do so at SleighRocker.com.